Successful Online Business Marketing: The 5 Myths You Need to ...

If you talk to some online marketers, they?ll tell you that traffic is all that matters. Others will focus exclusively on the importance of sales. Then there are still other marketers who believe that social media and online connections are the key to building a successful business.

Not a single one of these approaches by itself is enough. But together, they can all have a powerful impact on your business.

When you?re beginning online business marketing for your company, it?s important to understand that there is an entirely different set of rules than those of marketing principles for the brick and mortar world. Marketing online is about providing your users with answers, solutions and choices in a manner that is fast, informative, helpful and affordable. As you make choices about how your business will adapt to online marketing, be sure to avoid the trap of these five prevalent myths.

1. I know what my customers are searching for when they go to Google.

Though many people throw around the SEO buzzword, few of them actually understand how much real search engine optimization encompasses. It?s important for you to have some ideas of what your ideal customers are likely to be searching for, but this isn?t enough. You also need to use an actual tool that will tell you what search terms people are typing when they visit Google. By using a tool to search for keywords, you?ll often receive a wide range of response back, many of which you might not have expected. In order to truly optimize your site for search and promote your page with online business marketing, you need to include many of these keywords and their variations.

2. I don?t need a blog because no one reads those anymore.

Some people believe the age of the blog is over. These people believe that the only way to read blogs is to have a list fired up in your RSS reader that you check regularly. While many people might start RSS readers that they never return to, these people are still reading blogs every time they click through search results on the Internet. Blogs can take numerous shapes and forms. They are a great opportunity to provide clear, concise and free information to your customers.

Additionally, blogs still remain a favorite with search engines. They are updated regularly and tend to have higher-quality content than other sales pages a company might feature. When you implement a blog on your site, you greatly enhance your chances for better rankings and offer greater service to your customers.

3. Traffic is all that matters.

No matter how well you?ve optimized your site and what type of analytic tracking you?re using, traffic is not the only determining factor of your success. It is certainly important to keep track of your traffic and to try new strategies based on how traffic increases or decreases, but this measurement alone is not enough to give you a real picture of how your business is doing.

Traffic is an essential first step to making sales, but to succeed in online business marketing, you?ll also need to focus on how you?ll get those sales once you have the traffic. Be sure that your website is set up in a manner that encourages people to buy and that helps them find what they need easily. This brings us to our next step.

4. Hiring an expensive designer will improve my website.

Many people believe the false idea that hiring expensive designers will improve their websites. Design is an essential component of your company?s success; however, like many things, it is not the only thing that matters. Your site also needs to be easy to navigate and have a user-friendly appeal. A truly great design should always be in service of the customer. Be sure to test your website with real users to see how easily they are able to find things and whether or not they enjoy the experience.

Keep in mind that development is also an important part of your site?s success. It won?t matter how aesthetically appealing your site is if it takes too long to load and people click away out of frustration.

5. It?s easy for customers to find me on the web.

Once you have a website established and have begun optimizing your site for search engines, it?s easy to fall into the trap of thinking that people can find you easily online. Unfortunately, you?ll still need to keep in mind the importance of building traffic from multiple sources. Optimize your site for search engines, but also be sure to feature your page on social media sites. Write guest posts and purchase ads to get exposure to all different types of audiences.

Your website should also make it easy for customers to get in contact with you readily. Many websites feature a contact page, but customers can sometimes have difficulty finding these, particularly if it is buried within a link to another page. Consider posting your contact information in the footer of every page, as this makes it easy for people to find you any time they?re interested. This can also help to improve your local SEO efforts and build buzz around your pages.

Discover how to dominate the search engines increase profits now by getting my Free SEO Analysis: CLICK HERE >>

Source: http://www.vervita.info/successful-online-business-marketing-the-5-myths-you-need-to-avoid/

melissa molinaro team fortress 2 kyrie irving orlando magic boston celtics enes kanter baseball games